No one from Pepsi will ever shake your hand and explain to you why you should try their new soda. But every million-dollar piece of advertising they buy, every time their logo is placed, their message is being reinforced and you develop an understanding of who Pepsi drinkers are and what values they endorse. I know what you're thinking – I drink Diet Mountain Dew and I don’t have millions to spend so what does this have to do with me? Everything - if you have a need to communicate your message and values to a wider audience than you can meet one on one. Big companies know that they can’t possibly meet you in person to tell you about their product. Small companies that THINK big, don’t try to, they let their visual identity speak for them.

It doesn’t start with a logo. It starts with who you are as a company or ministry. When people meet you for the first time and ask what you do, and what you are about, you usually have an answer prepared. A concise, core message you probably could recite in your sleep. (And after a long day of meetings, you probably have!) But when you aren’t there to explain, when it’s left to a small business card, or a simple brochure to express your core message – it is possible for it to still come through?

We believe it is through a careful integration of key elements. These may include: - Logo and fonts - Business Card - Letterhead - Printed Materials - Web Site - Signage - Advertisements

Even a church or business with a very limited budget can make a significant impact by thinking strategically about their core message and target audience. It is an essential step for any business, church or ministry, and we would love to talk to you about how it may be far easier and less expensive than you think.